clek oobr
HIgh Back Booster Seat
Brand / Product Design, Gyro Creative (now Based On)
Based on clever kids and the sound a seatbelt makes, clek lives up to the promise of “built for kids, engineered for parents.”
From pre-production development, product design, pre/post product launch; physical retail assets (packaging, fixtures/warning labels/manuals), trade show exhibits, traditional advertising and emerging social platforms, I was fortunate and thrilled to significantly contribute directly to the visual and verbal language of this brand (check The Clek Way, below).
Self-organizing, self-advertising.
A seamless packaging pattern on color-coded boxes, become their own billboard as sitting inventory, stacked in big box retail stores.
We can’t put a skull and crossbones on a safety product”
Every reason you shouldn’t, is every reason you should…was my response to a Clek Executive who said when proposing to feature the Jolly Roger-ish Paul Frank character Skurvy. The tactic, based on trend research, noted a rising pirate trend in juvenile products that aligned with the whimsical nature of both the Paul Frank and Clek brands. This notable zag to the predictible, safe zig of the industry (with equally wise acceptance and consideration from said Clek Exec - cheers Chris!) yielded significant sales and positive awareness for both brands.
Clek is a Canadian based manufacturer of child passenger safety seats that combine safety with ease-of-use and modern style. Born out of a global automotive supplier, Clek offers the superior design, engineering best practices, world-class manufacturing, and craftsmanship found in luxury automotive seating today.