The iconic shape of the Carhartt Beanie x the tooth of the kraft paper bag, licked with ink - the image felt like it was already in there, in the bag somewhere.
Large, branded, durable bags attract: destination shoppers, souvenir-seekers, bag-recyclers, repeat-re-users, implied-endorser/word-of-mouth-ers, and many many many many more…
SMALL / MEDIUM / LARGE
Logo knocks out from printed image, carry handles mimic form and function in increasing scale.
Carhartt is an American company founded in 1889 that manufactures rugged workwear such as jackets, overalls, and jeans, known for its durability. It has since become an iconic brand adopted by various subcultures, like hip-hop and skateboarding, for its authenticity and functionality. The company also offers a more fashion-forward line, Carhartt WIP (Work in Progress), which refines its classic utilitarian aesthetic for a different market.